Tuesday, January 24, 2006
Is it Match.com's fault you didn't get a date?
I know this is old news: Online daters have filed a lawsuit and are seeking class action status against the cyberspace love connector Match.com. The suit claims employees from the Internet matchmaking service sent out bogus romantic e-mails and even went on sham dates with subscribers as a marketing ploy.
But the new news is that yours truly, Brain Dancer, has signed on and joined this lawsuit. I got some very suspiciously perfect looking dates in my in box just as I was getting ready to cancel my membership -- and was hooked into staying in hope of giving the service "one more chance." I'll keep you posted as I learn how it's progressing.
I saw many complaints about Match.com about this issue that I referred to in a post earlier this year in Braindancing, but I had no idea it would go as far as a class action suit. It seemed like paranoia -- online daters insisting that Match was sending them phony ads to lure them into joining the service. But I have to admit, some of the guys they sent me seemed way too good to be true, and never replied to my emails.
And after paying them good money for over two years, I found Match's success record in actual dates with online personal ads significantly than the old tried and true method: meeting guys in the real world at parties or events. Match would have a much better luck at retaining customers if they solved the real problems that plague the service -- people who lie, people who post bland profiles, too much emphasis on photos and looks rather than real values, not "alternative" enough and too mainstream (out of touch with the real values of today's hip young singles), not specialized enough (there should be specialized communities, as Friendfinder has), and a system that doesn't ask questions that coax the personality out of shy people (Smart Cupid/Nerve does a much better job of drawing out presonality with provocative questions like: "What is your favorite sex scene in a movie?" or "What is the worst lie you ever told?".)
Register your Match.com Complaint
If you are Match.com member and feel you have received bogus e-mails, you may qualify for damages or remedies that may be awarded in a possible class action lawsuit. Please fill out the form below and we will have a lawyer review your Match.com complaint.
Your complaint will be sent to Arias, Ozzello & Gignac - H. Scott Leviant at Lawyers and Settlements.com.